LIZ MARTIN-BIRD

FINANCE DIRECTOR

When I joined Wharfe Rural Planning I brought a wealth of experience in finance within SMEs—along with a deep appreciation for well organised spreadsheets!

My role focuses on ensuring strong financial management and strategic planning, helping to keep the business running smoothly so that we can continue to bring bespoke planning advice to more people. I work to support the financial security, growth, and development of the business, ensuring we stay robust while meeting the needs of an ever-growing rural client base.

Outside of work, I am passionate about all things equestrian. I have been riding since childhood and have competed in dressage and showing across the country. I also enjoy dabbling in triathlons, which helps satisfy my competitive streak! Family is a big part of my life, and I love spending time with my husband and our two young boys.

Balancing family life with my love for the countryside gives me a deeper appreciation for the rural communities we serve.